This programme aims to impart a holistic understanding and employability skills with contemporary relevance to the students. With a multitude of prêt and luxury brands mushrooming in the Indian retail scenario, it has become essential for each one of them to develop a unique brand identity for maximum impact in the domain of Fashion and Lifestyle. Thus, Fashion Communication forms the core of the whole business of Fashion. One of the newest and most exciting avenues in the industry, Fashion Communication encompasses integrated course study relating with areas such as Graphic Design, Fashion Journalism, Visual Merchandising, Styling and Photography, Advertising, Public Relations and Space Design. Thus, at the exit level equipped with an intensive skill, knowledge and concept based on Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion, media and lifestyle industry.